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From March 13–15, the Moment by Mainstack took over the Landmark Centre, turning it into the epicentre of Africa’s digital culture. Thousands of creators, founders, and operators gathered to explore one central question: how do you turn creativity into a scalable, global business?
As a Gold Sponsor, Busha showed up with a clear proposition: fixing the infrastructure that powers how creators earn, move, and grow money.
Where creativity meets infrastructure
Positioned as Africa’s largest gathering of creators and digital entrepreneurs, Moment by Mainstack brought together over 4,000 attendees, 100+ speakers, and a mix of global and local brands shaping the future of digital culture.
Across multiple stages, conversations spanned monetisation, creative ownership, payments, and scaling internet-native businesses. But one theme kept surfacing: African creators are not short on talent. They’re short on the financial systems that allow them to fully participate in the global economy.
That’s exactly where we came in.
Busha’s focus: powering creators like businesses
At Moment 2026, we showed up with a simple perspective: creators are businesses, and businesses need infrastructure.
For many African creators, earning globally still comes with friction, delayed payments, limited payout options, and high fees that eat into already inconsistent income.
We offered a different reality: what if creators could receive payments from anywhere in the world, instantly, and on their own terms?
With Busha, creators can receive payments using digital assets like USDT and USDC, convert to naira when needed, and manage their earnings in one place. Beyond payment, we introduced a more comprehensive approach to money management, one that allows creators not just to earn but also to structure, save, and grow their income over time.
The message was clear throughout the event: your content can go global at any time, your payment infrastructure should be ready when it does.
On-ground: culture, curiosity, and conversion
Busha’s presence at the Moment conference was highly visible and interactive.
At our main booth, we created an experience that drew in people and kept them engaged through a mix of games and product education. A padle game quickly became a crowd magnet, bringing steady foot traffic and opening the door for deeper conversations.
Alongside this, a dedicated photo booth created a steady stream of user-generated content, extending Busha’s visibility beyond the venue and into social feeds.
Across both touchpoints, hundreds of creators stopped by, some out of curiosity, others actively seeking better ways to manage their income. The outcome was clear: more creators left the event aware that receiving global payments doesn’t have to be complicated.
Beyond banks: our perspective on the future
A key highlight of Busha’s participation was a panel session featuring our Head of Brand and Communications, Ngozi Okonye.
Speaking on the topic “Beyond Banks: How Digital Assets Infrastructure Are Powering Africa’s Creator Economy,” the session explored a growing reality: traditional financial systems were not designed for the way modern creators earn.
The conversation centred on a critical gap: While African creators are producing globally competitive work, the systems for monetising that work remain slow, fragmented, and geographically constrained.
Ngozi highlighted that digital assets are not just an alternative, but a more efficient layer for moving money across borders. By removing intermediaries and reducing delays, they allow creators to keep more of what they earn and access it faster.
Rather than positioning this as a shift away from traditional finance, the emphasis was on expanding what’s possible, giving creators more flexible, global-first tools to operate with.
Closing the infrastructure gap
Our participation at Moment ties into a much larger opportunity.
Africa's creator economy is growing fast, powered by a young, digital-first population building audiences and businesses online. But growth alone isn't enough. Without the right infrastructure, earning potential remains limited.
Payments sit at the centre of that gap.
What we are building at Busha is an all-in-one financial platform that facilitates global payments, savings, and wealth-building for individuals and businesses across Africa.
Creators are one part of the broader ecosystem we're serving, but the fit here is intuitive: the same infrastructure that powers cross-border commerce for businesses is exactly what creators need to get paid on a global stage. From stablecoin payment rails to savings options, Busha gives creators the tools to treat their work like the businesses they truly are.
At the Moment conference, that message resonated.
The takeaway
If Moment 2026 made anything clear, it’s that Africa’s creator economy is no longer emerging. It’s here, growing fast, and increasingly global.
But growth without infrastructure has limits.
Busha’s presence at the event was about reinforcing this critical idea: the future of the creator economy will depend as much on financial systems as it does on creative talent.
And if creators are going to build globally competitive businesses, the money powering those businesses has to move just as fast as the content they produce.
